Press Release

iSkoot Extends Kalaida Platform to Power T-Mobile Social Buzz

SAN FRANCISCO, CA – July 21, 2010 – It’s now easier for T-Mobile USA customers to stay connected to leading social media sites. iSkoot today announced that its Kalaida™ Platform has been expanded to support T-Mobile® Social Buzz. The application comes pre-equipped on select T-Mobile phones and once installed provides a live connection to top social media sites including Facebook, MySpace™, and Twitter®.

iSkoot’s cloud-based Kalaida Platform gives wireless operators and OEMs worldwide the ability to easily integrate leading web-based services into their consumer offerings. Kalaida concentrates processing in the network, allowing multiple services to remain active at once without impacting handset performance or battery life.

Installed on devices as a thin mobile client or an integrated, native utility, Kalaida can offer real-time notification of new mail, chat sessions, social network activity, and news items, even while users compose messages, check status updates, and chat with friends. All services are delivered over available data connections, without requiring 3G or Wi-Fi for optimal performance.

“We know from our work with carriers and OEMs around the world that real-time access to social media has become a must-have feature for every class of mobile device,” said Mark Jacobstein, CEO of iSkoot. “We’re honored to have the opportunity to help T-Mobile keep customers connected to their friends and family through their favorite social networking sites.”

T-Mobile Social Buzz integrates popular social networking sites into one application. When not actively in use, Social Buzz continues running in the background and delivers pop-up message notifications to the phone’s home screen ensuring you are in the know on the latest updates. While in use, it gives the option to visit each social networking screen separately or visit an aggregated screen that includes messages from all communities in one simple-to-access place.

The Kalaida Platform currently connects mobile subscribers in the US, Europe, and Asia to leading social media, e-mail, IM, VoIP and news services, and is rapidly extensible to support local preferences and add new services as users embrace them.

T-Mobile Social Buzz is currently available on the, Samsung ™ “Smiley,” Samsung Gravity® 3, Samsung Gravity® T, LG Sentio ™, and is expected to be available on LG dLite ™, coming this summer.

For more information on iSkoot services and solutions visit: http://www.iskoot.com/.

About iSkoot
San Francisco-based iSkoot, Inc. works closely with mobile network operators to bring leading internet services like Facebook, Twitter, MySpace and more to mobile handsets around the world. iSkoot’s Kalaida Platform brings the power of cloud computing to virtually any consumer mobile device and gives carriers the ability to deliver compelling interactive experiences with minimal impact on network and handset performance.

Facebook™ is a registered trademark of Facebook Inc.

For Information Contact:
info@iskoot.com

For Media Contact:
Scott Sutherland
SutherlandGold Group
scott@sutherlandgold.com
415-848-7162