AT&T Launches AT&T Social Net!
Today, AT&T made it official: AT&T Social Net, is now live and available for FREE in their apps store, the AT&T MEdia Mall.
AT&T Social Net is an all-in-one mobile application with a live connection to Facebook, MySpace, Twitter and feeds from over 35 leading news, sports & entertainment channels. The user just has to sign in once, subscribe to his/her channels of choice, and AT&T Social Net does the rest - updating automatically to always display the very latest in tweets, feeds, posts, updates, photo alerts and more. Users can respond in real time too, with tweets, @replies, messages, pokes, wall posts and status updates. The carousel menu of icons at the top of the screen makes for easy navigation from service to service - and the AT&T Social Net Home screen offers an integrated Update stream for quick access to the newest activity across all services.
The word from Mark Collins, vice president of voice and data products, AT&T Mobility and Consumer Markets:
“Five of the top 10 searches on our mobile Web portal are for social networking sites, a clear indication of the growing popularity of mobile social networking. With this app, we’re satisfying the increasing demand for aggregation apps that make it easy for customers to be active in multiple communities simultaneously.”
As the official press release notes, AT&T tapped iSkoot to develop AT&T Social Net, and iSkoot aficionados may spot a few parallels with iSkoot’s Notifier, introduced earlier this year. Notifier was one of the first applications featured in the AT&T Apps Beta - a program that lets developers test new applications with AT&T customers for feedback - and after a keen fine-tuning based largely on valuable insight from the beta testers, AT&T Social Net was born.
From Mark Jacobstein, iSkoot’s CEO:
“The feedback generated from Apps Beta helped us confirm some hypotheses and prioritize some features before general release. For example, we focused on ensuring seamless operation on touch-screen devices — a huge point of interest with Apps Beta users — and also added server-side content caching to improve app speed and responsiveness.”
Here’s a look at the application, fresh off the AT&T MEdia Mall, running on an LG Neon:
AT&T Social Net is available for download today on 20 devices, with more coming soon. AT&T customers can check to see if their devices are compatible here: www.att.com/socialnetdevices
Enormous gratitude goes out to everyone at AT&T for this fantastic opportunity!
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