Archive for October, 2009

Jake Does Digital Hollywood 2009


Wrapping up the iSkoot Fall Trade Show Tour, Jake sets his sights on SoCal this week for a Thursday, Oct 22 speaking gig at Digital Hollywood Fall in Santa Monica. (We know - first South Beach and now Santa Monica? Jake sure can pick ‘em.)

Jake will be joining a panel of experts to explore “Mini-Apps as the Next Platform Explosion: Mobile and Social Media.” Now this sounds like our kind of panel.

The official skinny from Digital Hollywood:

Now there is a new world of mobile and broadband interaction, familiar to almost everyone — Mini-Apps, Social Apps and Widgets. For the uninitiated, the Mini-App is miniature application or website that resides as a component element on a user’s desktop, social media page or mobile device. A button on a user desktop may open multiple Apps, so that in a flash, mini-apps open to reveal up-to-the minute stocks, the weather, airline arrivals, a dictionary, your photo album — virtually anything, any data type — can be formatted into a Mini-App. Once the user gets the hang of it, life without mini-apps is impossible. Mini-apps are as addictive as email. Mini-Apps are your mini-obsessions managed and delivered as desired. Add in a layer of commerce and you have a fully featured digital ecosystem. Watch out! Mini-Apps are Here!

If you’re an iSkoot fan you’ve probably advanced beyond beginner-level familiarity with the world of mobile social media, but all the more reason to get down there to see what’s coming up next. You’ll get the insider scoop from our esteemed Senior Director of Marketing, plus execs from RadioTime, Juice Wireless, Last Legion Games, PointAbout.com, and TuneWiki. The panel will be moderated by Gary Yentin, a Consultant at Global Media and Entertainment.

This is the last opportunity to see Jake Martin in the wild (for now), so make sure to stop by, tune in and say hi. The panel runs about 75 minutes and starts at 9:30am sharp on Thursday morning. See you there!

Mark Speaking at CTIA tomorrow

CTIA 2009

It’s Round 3 of the trade show tour: This week, Mark Jacobstein heads to San Diego to join a panel at CTIA Wireless 2009. His panel, part of CTIA’s Mobile Applications track, is assembling for a discussion called APIs - Enabling the Future of Mobile Development.”

Mark’s participating alongside execs from CloudMade, Mashery, NewBay Software and Global IP Solutions, and each panelist will be showcasing their company’s latest and greatest application to be launched via API. The panel will be moderated by O8 advisor Hank Scorny. Things are scheduled to get started tomorrow, October 7 at 4pm PST.

The official word about the panel:

“Application Program Interface (API) is changing the speed at which applications for mobile become available. What works and what doesn’t? The common denominator is the role that APIs are facilitating a modularity that handset openness brings to the consumer choices. Panelists will talk about their newest applications being launched via APIs, the brands and products using APIs to speed up their launches and the process to work via APIs to get the apps up and running, fast.”

If you’re heading to San Diego this week, make sure you don’t miss it!