2009: A Year in Review
They say time flies when you’re having fun. That said, garden variety “fun” doesn’t hold a candle to being the #1 mobile social networking developer for the top two carriers in the US. 2009 didn’t just “fly” - it broke the sound barrier.
Let’s dial the clock back: In January of last year, we were roughly two days into a soft launch of our “Notifier” product, a mobile application that combines access to social networks and live news feeds, with AT&T Wireless. To the casual onlooker, it was a low-key affair; but for iSkoot it marked a major milestone - our first foray out of “mobile Skype” territory and into the uncharted domain of integrated mobile social networking.
In the spring, Notifier found an invaluable home in AT&T’s new initiative, the AT&T Apps Beta program. Notifier was made available to a growing group of AT&T Beta testers, and we were able to tweak the application to carrier-grade quality based on candid, detailed feedback from actual AT&T customers.
In July, our new, improved and freshly re-branded app became ready for prime time, and our fine partners at AT&T introduced AT&T Social Net, the first-ever AT&T-branded Facebook + MySpace + Twitter application, to the world for the low, low price of, well, free. A big day for “firsts,” if we do say so ourselves. 
AT&T Social Net launched for AT&T’s coolest devices, like the LG Neon and the Samsung Impression. Since then we’ve had been adding more and more devices to the supported handsets list, and even got AT&T Social Net preloaded on the Samsung Mythic and the Samsung Flight!
Along the way, we’ve been continually grateful for and humbled by the tremendous level of support AT&T has shown AT&T Social Net, from cameos on the AT&T Wireless homepage…
…to uber-slick window displays….
…to prime-time TV spots featuring college basketball star-gone-pro Tyler Hansbrough:
Fairly awesome stuff. 
The launch with AT&T was one of iSkoot’s biggest achievements to date. So when the opportunity to work with Verizon popped up right on its heels, we were warmed up and ready to swing for the fence. iSkoot partnered with Verizon to launch Social Beat, a mobile application featuring Facebook, MySpace, Twitter and news plus Gmail and Google Talk, in mid November. Like AT&T, Verizon also made the bold move of making the application available for free, and Verizon customers appeared to be pretty enthused with the offering, if word on Twitter is an indication:
After offering Social Beat for top Verizon devices like the LG EnV and the LG Chocolate 3, Verizon followed up with a little holiday treat for Verizon’s “Prosumer” contingent: Social Beat was offered as a virtual preload on the Verizon BlackBerry Curve 2.
And then, wouldn’t you know it? It’s 2010: a brand new year, and what seems like an awfully long way out from the days the company known for mobile VoIP had a two-day old soft launch on their hands. We’d like to personally thank every single person at AT&T and Verizon who made 2009 such a groundbreaking year for iSkoot - we’re immensely excited about products, the partnerships and the momentum we’ve built.
We look forward with great anticipation and equal motivation to an exciting new year ahead. Stay tuned: more exiting news is coming down the pike all the time.
Until then, happy 2010 everyone!
